The Challenge: A patient advocacy group petitioned for government regulation of insulin prices in the United States, where costs had tripled in a decade. They needed massive support to influence congressional hearings and FDA policy.

Our Strategy: Targeted campaign reaching diabetics, their families, healthcare workers, and concerned citizens. Used powerful personal stories combined with data-driven messaging about the insulin pricing crisis. Coordinated with diabetes advocacy organizations for maximum credibility.

Tactics Deployed:

• Facebook ads targeting people interested in diabetes, healthcare policy, and advocacy
• Partnerships with patient advocacy groups and diabetes organizations
• Video testimonials from diabetics rationing insulin to afford it
• Influencer partnerships with healthcare professionals and patient advocates
• Twitter campaign targeting senators and representatives with healthcare oversight
• National media outreach resulting in CNN, NPR, and Washington Post coverage
• Reddit campaign in r/diabetes and r/healthcare (combined 1M+ members)

✅ Result: 156,000 signatures in 21 days. The petition was cited in congressional hearings, sparked national debate on drug pricing, and contributed to state-level legislation capping insulin co-pays in multiple states.

The Challenge: Local climate activists petitioned their city council to commit to 100% renewable energy by 2035. They needed 20,000 signatures (5% of city population) to force a council vote but had only reached 1,200 signatures in two months.

Our Strategy: Hyper-local campaign targeting city residents with precision geographic targeting. Emphasized local benefits (cleaner air, green jobs, lower energy costs) rather than just global climate impact. Coordinated with local environmental groups and businesses supporting the transition.

Tactics Deployed:

• Facebook/Instagram ads with geographic targeting to city limits and surrounding suburbs
• Door-hanger campaign in neighborhoods most affected by air pollution
• Partnerships with local influencers and community leaders
• Coverage in all three local newspapers and TV stations
• Presence at farmers markets, community events, and local festivals
• Endorsements from local businesses and the chamber of commerce
• Social media content highlighting local success stories from other cities

✅ Result: 34,000 signatures in 16 days—exceeding the requirement by 70%. The city council voted 8-1 to approve the renewable energy transition plan with a budget of $45M. Construction on the first solar farm began six months later.

The Challenge: After a controversial police incident, community organizers petitioned for comprehensive police reform including body cameras, independent oversight, and revised use-of-force policies. They needed massive support to overcome political resistance.

Our Strategy: Time-sensitive campaign capitalizing on public attention. Broad-based coalition building bringing together diverse communities. Emphasized bipartisan support for reform and public safety benefits. Coordinated with civil rights organizations and legal advocacy groups.

Tactics Deployed:

• Urgent social media campaign across all major platforms
• Partnerships with civil rights organizations (NAACP, ACLU, etc.)
• Celebrity endorsements from actors, athletes, and musicians
• National media campaign resulting in coverage on all major networks
• Targeted ads reaching both progressive and conservative audiences
• Coalition building with police reform advocates across the political spectrum
• Twitter campaign targeting governors, senators, and state legislators

✅ Result: 278,000 signatures in 19 days. The petition influenced state legislation mandating body cameras, creating independent oversight boards in 12 cities, and allocating $18M for police training reforms. The campaign became a model for similar efforts nationwide.